Founder / CEO / Operator
Jonathan Riesel
Founder & CEO of CEOpify.
Jonathan Riesel founded CEOpify to build accountable operating systems for leaders who run on Shopify.
- Shopify centred
- AI ready
- Human accountable
Founder and CEO / CEOpify Inc.
- Focus
- Shopify centred
- Mandate
- Executive operating systems
- Company
- CEOpify Inc.
01
The founder thesis
The CEO should own the decision, not become the integration layer.
CEOpify exists for the moment when every tool is technically working, but the same decisions, exceptions and handoffs still return to the CEO.
Jonathan's operating thesis is simple: every system needs a clear job, an accountable owner, an evidence standard and a recovery path. Technology should make responsibility visible, not make it disappear.
The work begins with the constraint that matters most. From there, CEOpify builds only the commercial layer the company can understand, operate and improve.
02
Operating principles
How Jonathan approaches the work.
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01 / Constraint
Start with the constraint
Find the bottleneck creating the greatest commercial consequence before recommending software, spend or automation.
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02 / Ownership
Make ownership visible
Every workflow, metric, exception and customer handoff needs a named owner and a clear next action.
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03 / Evidence
Connect evidence to decisions
A metric earns its place only when it changes a decision. The useful signal should be legible at CEO altitude.
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04 / Control
Keep humans at consequential edges
AI can prepare, route and accelerate work. People retain control over material customer, legal, financial and brand decisions.
03
What Jonathan is building
One operating company for the Shopify CEO.
CEOpify connects the commercial core, the growth engine, customer conversations, executive intelligence and production automation around one accountable operating model.
Explore the CEO Operating System-
S / 01
Executive Systems
Diagnose the constraint, map ownership and sequence the decisions before implementation begins.
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S / 02
Commerce & Conversion
Make Shopify the source of commercial truth and the storefront a system the team can operate.
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S / 03
Growth & Lifecycle
Connect paid demand, customer journeys and commercial measurement into one growth rhythm.
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S / 04
Conversations & Service
Design chat, voice and human service around useful next steps, context and explicit escalation.
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S / 05
Intelligence & Automation
Return time to leadership with decision-grade reporting and observable workflows the company can own.
04
Working with Jonathan
Context first. Evidence throughout. Ownership at handover.
Every engagement moves from a real executive constraint to a scoped, tested and owned operating system. The sequence stays visible from the first conversation to production.
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01
Bring the context
Share the commercial objective, current stack and the decisions that keep returning to leadership.
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02
Map the decision
Identify the constraint, required evidence, owners, dependencies and the smallest valuable first move.
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03
Build the system
Configure the agreed journeys, workflows and controls with explicit boundaries and production QA.
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04
Hand over control
Document the operating rhythm, train the owners and make monitoring, escalation and recovery practical.
The founder's standard
The goal is not more software. It is a company that can see, decide and act with less executive drag.
Jonathan Riesel / Founder & CEO of CEOpifyThe private first step
Bring Jonathan the bottleneck.
Tell us what feels disconnected, what the business needs next and where the decision is stuck. CEOpify will help define the right first system.